We created a body positive spot for popular denim brand NYDJ for Mother’s Day 2018 that would reflect NYDJ’s “by women, for women” brand ethos. We partnered with Sarah Koppelkam, author of the viral post “How to talk to your daughter about her body”, weaving the resonant words into an emotional, mantra- style campaign. Strategically featuring two influencers -- fashion blogger Kelly Augustine and professional surfer Anastasia Ashley -- in the core campaign spot led to even more organic buzz around the campaign.
This campaign had a wide social impact – generating hundreds of thousands of impressions for the NYDJ brand. Some key results included:
Omni-channel creative ecosystem including digital video (long and short form), VOD, Pandora ad buys, and social.
NYDJ’s highest reaching Facebook post of 2018
Video completion rates were 88% for pre-roll, and 54% on Pandora—well above the 35% benchmark for embedded video
25.7k new users driven to NYDJ.com
Featured Press includes a write up with The Drum. Read more here!