NK
NYDJ.png

NYDJ

Produced with Quirk Creative as a Mother’s Day campaign for fashion brand NYDJ. We decided to put a body positive spin on the holiday; a creative strategy that would reflect NYDJ’s “by women, for women” brand ethos and highlight the special role mothers play in shaping the way their daughters feel about themselves. We partnered with Sarah Koppelkam, author of the viral post “How to talk to your daughter about her body”, weaving the resonant words into an emotional, mantra- style campaign.

Featured on The Drum.